Growth Strategy Activation
The client had historically built strategic plans every three years and was due to refresh using the existing methodology. The CEO desired to inspire and energize the organization with a new and detailed vision for growth and felt this would require more than a standard “refresh” of the plan. He asked BrightOrg Services to design and lead a process that would deliver a strategic growth plan based on the company’s existing business realities and desired culture.
ILLUMINATE
A project plan was designed to begin at the foundation of the client’s business. Their vision, mission and values would be revisited and refined into what is called a Purpose Plan. The clarity of purpose would be used to drive a strategic planning process focused on growth. In addition, an in-depth analysis of the client’s business environment would be used to frame strategic planning.
NAVIGATE
Strategic options were created in a work session with representatives from across the organization. Using insights from the business environment, and founded in the newly developed Purpose Plan, the team created potential choices for future growth. These choices were then vetted to determine resource requirements, growth potential, and timing. A long-term communication plan was built to engage people and link their work to the company’s purpose and growth pillars.
ACTIVATE
Five growth strategies were chosen to compose the new plan and were assigned to different leaders. Unlike traditional plans that would “cascade” out and impact the entire organization, these strategies would have dedicated teams to develop milestones, detailed action steps and to provide regular communication of progress to the senior team. Additionally, engagement activities were planned to ensure all employees could link the organization’s purpose to strategy, and to their individual roles in driving growth.
Results
Three years later, the client is achieving growth in every pillar of the plan and credits the work with enabling consistent delivery of financial results. They are on track to achieve an aggressive five-year 20% growth objective.
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